3 Million Reasons Campaign Report
REPORT DESIGN
REPORT DESIGN
The campaign "3 Million Reasons," was a testament to the resilience and unity of the people of Nevada. With three million lives at stake, the campaign underscored the significance of vaccination as a collective responsibility, where personal choices intertwined with the greater good. It showcased the diverse tapestry of Nevadans, each with their unique motivations for getting vaccinated.
My role in this endeavor was to distill the campaign's insights and findings into a comprehensive report that effectively conveyed its impact on Nevadans. I took the wealth of data, media insights, and marketing strategies, and transformed them into a visually engaging and easily digestible narrative. The report served as a window into the campaign's journey, offering stakeholders an insightful look into how different media segments were leveraged, which marketing materials resonated the most with the people of Nevada and, ultimately, how this collective effort fared in safeguarding the health and livelihoods of three million lives.
