Governor's Office of Federal Assistance
BRANDING
BRANDING
The Nevada Governor's Office of Federal Assistance has a history of facilitating federal grant funding over a vast array of programs. When it came time to formalize and brand the office, my task was to narrow its visual focus and capture the essence of its mission. Our client sought a brand that hinted at financial assistance and the interconnectedness of Nevada programs.
To distinguish it from other Governor's programs, I designed a stylized state shape with intersecting shades of green to evoke the financial aspect and its state-integrated nature. This, coupled with a sleek sans-serif font, conveys a professional, modern and efficient enterprise. The intersecting lines within the logo subtly symbolize the office's role in connecting government entities with the federal funding that benefits the entire state. The brief included creating a comprehensive branding standards manual to ensure consistency across all platforms.
