Estipona Group
SOCIAL MEDIA
SOCIAL MEDIA
As the lead designer of Estipona Group's social media initiatives, I collaborate closely with our dedicated team of social media specialists to craft engaging content in static and video formats, ensuring our agency maintains a prominent industry presence. In monthly editorial calendar meetings, where we meticulously review past content performance and brainstorm creative ideas for upcoming strategies, we foster a dynamic and relevant social media presence.
To stay at the forefront of industry trends, we prioritize staying informed about the latest developments and incorporate them into our content calendar. This commitment ensures that our content remains not only engaging but also aligned with the ever-evolving landscape of social media. My role encompasses producing and designing 5-7 weekly posts, each tailored to align with Estipona Group's distinct brand identity and marketing objectives.
Our team places a significant emphasis on ADA compliance, diligently creating accessible content. We take pride in educating our followers on ADA compliance, contributing to a more inclusive marketing landscape. Our social media strategy extends to creating brand-based content that conveys our agency's personality and aspirations, reinforcing our values and increasing brand exposure. Additionally, we showcase our exceptional client work, highlighting our industry impact.
A trend our agency capitalized on that helped showcase our lighthearted personality to our audience.
